Documentation
What You'll Learn
Getting Started & Architecture: Learn how to connect your GitHub organization, configure the content pipeline, and understand how Pressroom HQ's event-driven architecture moves data from commit to published post. These guides walk you through every setting so you're never guessing.
MCP Setup & API Reference: Integrate Pressroom HQ into your existing toolchain using the Model Context Protocol. The API reference covers every endpoint, authentication method, and webhook payload so your engineering team can automate approvals, trigger pipelines programmatically, and pull metrics into internal dashboards.
Content Guides & Publishing Workflows: Step-by-step guides for the content pipeline, Scout signal monitoring, SEO auditing, AI visibility optimization, and multi-channel publishing. Each guide is written for developer teams who need practical configuration examples, not abstract overviews.
Getting Started in 5 Minutes
You can have Pressroom HQ monitoring your GitHub repository and generating your first draft in under five minutes. Start with the Getting Started guide to authorize the GitHub App and select your repos. Then open Content Pipeline configuration to set your brand voice, output formats, and review workflow. For teams that want to connect Pressroom HQ to an external tool or CI/CD step, the MCP Setup guide covers the full integration path.
Every piece of generated content lands in a review queue before it publishes — so the fastest way to get value is to connect a repo, let one release cycle run, and review the first batch of drafts your team receives.
Common Questions
Do I need to write prompts or templates to get started?
No. Pressroom HQ ships with sensible defaults for LinkedIn posts, release notes, and blog drafts. You can customize tone profiles and brand voice settings after your first drafts are generated. See the Content Pipeline guide for all available options.
Which GitHub events trigger content generation?
New releases, merged pull requests, and commit pushes to watched branches all trigger the pipeline. You can configure which event types generate which content formats — for example, only generating LinkedIn posts for tagged releases, not every merge. Full event configuration is covered in the Architecture guide.
Can I connect multiple repositories or GitHub organizations?
Yes. Pressroom HQ supports multiple repos and orgs under a single workspace. Each repo can have its own content settings, or you can apply workspace-wide defaults. The Getting Started guide walks through authorizing the GitHub App for multi-repo setups.
Getting Started
Guides
The scout is Pressroom's signal intelligence engine. It pulls signals from external sources, scores them for relevance, and surfaces the ones that matter to ...
The content pipeline turns signals into publishable content across channels.
Stories are the editorial layer between raw signals and generated content. A story is a curated collection of signals with an editorial angle — the "so what"...
Every org has a voice profile that shapes how content sounds. The voice profile includes:
Pressroom includes SEO auditing, GEO (Generative Engine Optimization), and an automated PR pipeline that fixes issues and submits pull requests.
AI visibility tracking monitors whether AI models (ChatGPT, Perplexity, Claude) cite your content when answering relevant questions.
GitHub integration powers several features:
Connect Google Search Console (GSC) to Pressroom for search analytics, URL inspection, and blog performance tracking.
Pressroom supports scraping existing blog content, importing content from files or text, and publishing across multiple channels including Medium, Slack, and...
The video studio turns content and briefs into fully rendered YouTube videos using the Remotion rendering pipeline.