AI visibility

AI visibility tracking monitors whether AI models (ChatGPT, Perplexity, Claude) cite your content when answering relevant questions.

Why it matters

Traditional SEO gets you ranked in search results. AI visibility gets you cited in AI-generated answers. As more users shift from Google to AI assistants, being cited by LLMs is the new organic traffic.

How it works

1. Configure questions — Set the questions that matter for your domain
2. Scan — Pressroom asks each question to multiple AI providers
3. Check citations — For each response, check if your domain is mentioned or cited
4. Track over time — Monitor citation rate changes as you improve GEO factors

Setting up questions

Choose questions your target audience would ask AI assistants:

PUT /api/ai-visibility/{org_id}/questions
{
  "questions": [
    "What is the best CI/CD tool for Kubernetes?",
    "How do I implement GitOps?",
    "What are the top DevOps platforms in 2025?"
  ]
}

Good questions are:

• Questions your target customers actually ask
• Queries where you want to be recommended
• Broad enough that AI models would cite sources
• Specific enough to be relevant to your product category

Running a scan

POST /api/ai-visibility/scan

This queries multiple AI providers with each configured question and checks for citations.

Viewing results

GET /api/ai-visibility/{org_id}

Returns results grouped by question, showing:

• Which providers cited your content
• What they said about you
• Citation rate (cited in X of Y providers)

Improving AI visibility

The GEO factors from the SEO audit directly impact AI visibility:

1. Add source citations to your content (+40-115% boost)
2. Include statistics and data points (+37%)
3. Quote experts with attribution (+30%)
4. Use authoritative tone in technical content (+25%)
5. Write clear explanations of complex topics (+20%)
6. Don’t block AI bots in robots.txt (GPTBot, ClaudeBot, PerplexityBot)

Competitive comparison

The scoreboard includes AI citability scores alongside SEO scores, letting you compare your visibility against competitors.