Getting started
Prerequisites, local setup, environment configuration, and first run instructions for Pressroom HQ.
Getting started
Create your account
Sign up at pressroom.com and create your first organization.
Onboard your company
The onboarding flow sets up Pressroom for your company in three steps:
1. Company profile
Enter your domain and Pressroom crawls your site to learn about your company — name, industry, audience, topics, and competitors. Review the synthesized profile and adjust anything that doesn’t look right.
2. Voice profile
Configure how your content should sound:
| Setting | What it does | Example |
|---|---|---|
| Persona | Who is speaking | ”Senior DevOps engineer who’s seen it all” |
| Audience | Who you’re writing for | ”Platform engineers at mid-size startups” |
| Tone | How it should feel | ”Direct, slightly irreverent, technically precise” |
| Brand keywords | Words to include naturally | ”reliability, developer experience, shift-left” |
3. Connect sources
Configure where Pressroom should look for signals:
- GitHub repos — Releases and commits from your repos and repos you follow
- Hacker News — Keywords relevant to your industry
- Reddit — Subreddits your audience reads
- RSS feeds — Blogs, newsletters, and news sources you track
Connect integrations
In Settings, connect the platforms you publish to:
- GitHub — For signal scouting, team discovery, and the SEO PR pipeline
- LinkedIn — Publish posts directly from Pressroom
- Facebook — Publish to your company page
- HubSpot — Sync content to HubSpot CMS
Each integration walks you through OAuth or API key setup in the browser.
Run your first pipeline
Once onboarded:
- Scout — Pull signals from your configured sources
- Review signals — Browse what the scout found, prioritize the good ones
- Generate — Create content across channels (blog, LinkedIn, X, email, etc.)
- Review content — Approve, edit, or spike items in the queue
- Publish — Push approved content to connected platforms
MCP integration
Pressroom also works headless via the MCP server. Connect it to Claude Code to run the full pipeline from your terminal. See MCP setup.
Next steps
- Scout and signals — Learn about SIGINT and Wire pipelines
- Story workbench — Curate signals into editorial stories
- Voice and skills — Fine-tune your content voice
- API reference — Full endpoint documentation